Algorithmic buying and selling of online advertising space in real time has been a revolution. Sometimes called programmatic bidding or real-time buying, it’s an automated process aimed at more efficient and accurate delivery of advertising to identified targets.
Real-time means the process happening at the point a visitor is about to see an ad. It’s also a radical change from traditional buying, where a buyer agrees to running a certain number of ads in advance – with programmatic they can can change direction in mid-campaign. Sounds complicated?
Let’s make programmatic buying simple
Programmatic uses some very clever data technology. This may seem very daunting to get your head around. The principle though is quite straightforward, so we have created the very, very simple guide to how programmatic buying works – in just three slides!