Who needs a big idea?

Who needs a big idea?

Businesses, their agencies and internal marketing departments are always searching for the next big idea. The holy grail is the great concept that will draw the public to their brand like a magnet and customers eager to buy. In truth, really great ideas are few and...
Secrets of top copywriters

Secrets of top copywriters

Great writing makes great communications whether it’s for press-ads, brochures, websites, or broadcasting. Here are some tips gleaned from top writers that you can apply to supercharge your marketing communications. Over many years of working in advertising and...
Lessons from the Mad Men

Lessons from the Mad Men

Why we can learn a lot from those Mad Men – advertising pioneers, even in today’s high tech marketing world. In the 50’s and 60’s advertising and marketing communications was stripped away to its essentials. Forget programmatic buying,...
Does a business have to be creative to be innovative?

Does a business have to be creative to be innovative?

Generating ideas and commercialising them are intimately linked but it’s not necessary to be great at both. Need a business be creative to be innovative? It may seem like an odd question from an organisation which spends a lot of time helping companies develop...