Why number 2 holds the secrets

Why number 2 holds the secrets

Tip for December – learn how to find the hidden gold in surveys The gold in surveys and questionnaires may be hidden. It’s vital to be constantly finding out what customers and prospects think. Regular satisfaction surveys are tried and trusted methods of...
Research – can you have too much?

Research – can you have too much?

The three most important elements in a marketing strategy, on or off-line – research, research and research – to paraphrase the hackneyed saying. Of course it is true – research is fundamental. Today, amassing data is easier than ever. So, we need to...