Why marketers should be in the business of delight.

Why marketers should be in the business of delight.

Delighting customers can supercharge marketing effectiveness. It was Philip Kotler who defined marketing as “…delivering value to satisfy the needs of a target market…”.  For over half a century, satisfying needs and wants has been the concept...
Jargon isn’t always bad.

Jargon isn’t always bad.

  There is received wisdom that jargon is always a bad thing. Business clichés and marketing speak are constant sources of amusement if not derision. However, it can be informative to consider why and when jargon is useful. Jargon is often a form of cultural literacy...