Jargon isn’t always bad.

Jargon isn’t always bad.

  There is received wisdom that jargon is always a bad thing. Business clichés and marketing speak are constant sources of amusement if not derision. However, it can be informative to consider why and when jargon is useful. Jargon is often a form of cultural literacy...
Social media and export business.

Social media and export business.

Social media for export is a powerful tool – but beware – there are key differences and plenty of pitfalls for the unwary. Our social media arm has put together a great workshop programme, bringing together our international business and training skills...