Say less and sell more

Say less and sell more

Use curiosity and intrigue to make your customers salivate at the thought of your offer – that’s why it’s often more effective to say less and sell more. We’ve all been in the situation where somebody drops a little hint, and then refuses to...
Would Elvis need an elevator pitch?

Would Elvis need an elevator pitch?

Why advertising still matters in a digital world. Tip for January – Social media has some great facilities for engaging with audiences, starting conversations and building communities. So it’s easy to overlook the role of good, old-fashioned advertising....
Why number 2 holds the secrets

Why number 2 holds the secrets

Tip for December – learn how to find the hidden gold in surveys The gold in surveys and questionnaires may be hidden. It’s vital to be constantly finding out what customers and prospects think. Regular satisfaction surveys are tried and trusted methods of...