Why we can learn a lot from those Mad Men – advertising pioneers, even in today’s high tech marketing world.
In the 50’s and 60’s advertising and marketing communications was stripped away to its essentials. Forget programmatic buying, data-mining and content marketing for a moment. It was about great creativity and talking directly to audiences.
This was real advertising – stripped down to the bare bones – words that persuaded, cajoled, convinced, and often made us smile too.
So, for some of the great names like Bill Bernbach, David Ogilvy and Rosser Reeves, it was about just doing memorable, persuasive advertising and doing it well.
Many powerful quotes are attributed to these early practitioners – and they have stood the test of time.
Quotes we like
Here are a few of our favourites – bear these in mind when creating your online messages and you won’t go far wrong.
Nobody has ever built a brand by imitating somebody else’s advertising.
In advertising, not to be different is virtually suicidal
The best ideas come as jokes. Make your thinking as funny as possible.
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?
Never do anything yourself that you can hire someone else to do, especially if they can do it better.
It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.