Strategy and planning
Too important to stress over
Strategy and planning are vital – they direct your action towards your objective, reduce risk and keep you on track.
But we believe that strategy is simply a tool towards an end. To be effective it should be simple and direct – not a weighty document that passes the caliper test.
A strategy is simply an identification of where you are now – where you need or want to be – and how you are going to get there. However, it may take a good deal of insight to achieve simplicity.
We specialise in helping clients build strategies for marketing communications. People find the objective view of somebody outside the organisation cuts through the day-to-day. We can be that ‘somebody’.