Is creativity in TV ads getting more patchy?

Is creativity in TV ads getting more patchy?

TV was once where some of the best creative ads were found. No wonder advertising creatives alway chased the opportunities to work in TV. Today, I find it saddening that much of the broadcast output is mediocre, if not downright bad. It got me questioning why that...
Get the lead out of your ads!

Get the lead out of your ads!

Creativity versus execution. In my youth, in the dim, dark days of advertising, the company I worked for subscribed to an excellent US magazine, ‘Art Direction.’ I was in awe of some of the grabbing, intelligent, and often downright quirky concept coming...

Will digital product placement ruin personas?

Today, product placement becomes legal for TV in the UK. At the same time digital product placement is on the march with companies like Guildford based, MirriAd exploiting the possibilities of inserting branded products post-production, even using clickable products....